Enabling businesses to convert cashback into AlFursan Reward Miles for their employees.
Jeddah: April 14, 2026
AlFursan, the loyalty program of Saudia, announced a new partnership with Simplified Financial Solutions Company (SiFi), offering small and medium-sized enterprises (SMEs) the ability to convert cashback earned from eligible operational spending into AlFursan Reward Miles for their employees. The partnership introduces a flexible digital model that allows businesses to allocate cashback—generated at rates of up to 1.5%—to the company, to employees, or to both through a customizable distribution mechanism.
The collaboration provides organizations with a modern approach to employee incentive programs, giving them new tools to enhance engagement and reward performance while optimizing the value of day-to-day business spending.
Ms. Kashmira Motiwalla, Chief Loyalty Officer of AlFursan Loyalty Program at Saudia, said: " This partnership with SiFi represents a strategic step toward extending the reach of AlFursan into the corporate space, enabling businesses to reward their teams through an integrated, seamless platform. By turning operational spending into tangible value for employees, we’re reinforcing our commitment to practical, high-impact solutions that support both employee satisfaction and business objectives."
Mr. Rami Panayoti, Co-founder and Chief Business Officer at SiFi, said: “We're excited to partner with AlFursan as our inaugural rewards partner to launch a program that has been long in the making. For the first time, businesses on SiFi can earn cashback and choose exactly how to distribute it — keep it for the company, share it with employees, or both — and in the process convert it into one of the region's most recognized loyalty currencies. It's a model we designed to give companies full control over how they reward their teams, and a first of its kind in the corporate spending space.”
AlFursan continues to evolve as a comprehensive rewards program, expanding its portfolio across key sectors to meet the growing demand for flexible, high-value loyalty solutions. By enabling members to earn and redeem miles through a diverse network of partners, AlFursan enhances the value of daily spending for both individual and corporate customers.
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